The solemn ceremony of awarding the winners of the IV international marketing competition in the field of tourism “PRObrand – 2022” will be held on September 14, 2022 in Novotel Moscow Center Hotel in Moscow
The results of the application campaign of the international marketing competition “PRObrand – 2022” have been summed up
In 2022, which is difficult for the travel industry and the world community, 319 applications from Russia, Kazakhstan and Kyrgyzstan were received for the competition, the Eurasian Community of Travel Industry Specialists said – ESOT, the organizer of the competition.
For the second year in a row, the nomination “Video Branding” becomes the undisputed leader in the number of applications. – a fifth of all applications were submitted to it. In addition, last year's trend continues – most of the participants submitted videos as additional materials to other categories. Video is confidently rising to the top of the branding toolset.
A dizzying rise in 2022 was made by the “Branded Printing” nomination, rising from fourth place immediately to second! Once again, the Organizing Committee notes that printed materials are not losing ground in marketing. Printed catalogues, booklets and calendars are considered by the participants as equal in effectiveness with the Internet space for brand promotion.
Popular with the contestants and nomination “Territory branding” and “Branded Souvenirs”, which are tied for third place in the ranking by the number of applications.
TOP-5 regions by the number of submitted applications:
1. Sverdlovsk region.
2-4. Moscow region, Leningrad region, Rostov region
5. Republic of Crimea
Another trend in 2022, like two years ago, was the interest in the competition from students of Russian universities – future specialists in the tourism industry. The organizing committee decided to evaluate student projects separately.
International Marketing Competition «PRObrand» It's not just about finding the best. This is an exchange of experience, new knowledge, contacts, ideas and future joint projects.
All relevant information is promptly posted on the ESOT website https://union-esot.com and on community social media pages.
The competition is supported by the Institute of Hotel Business and Tourism of the Peoples' Friendship University of Russia, the association “Folk Artistic Crafts of Russia”, “Association of Museums of Cosmonautics” (AMKOS).
The general partner is the Rosa Khutor mountain resort.
Competition partners: Roskosmos, Avtodor-Toll Roads Company, Bombora Publishing House, Russian Traveler Company.
General Media Partner – “Komsomolskaya Pravda”
General Internet Partner – PRAVDA.RU.
Official media partners – «Izvestia», «Arguments and Facts».
Information partners: travel portal 100 Roads, travel portal TRIP2RUS.RU, publishing house Ajax-press, “Polyglot” guidebooks, “Hotel” magazine, “Intourmarket” tourist exhibition.
Contacts of the Organizing Committee:
+7 (916) 678-44-72 (Svetlana Chichkina), +7 (903) 278-09-30 (Elena Sergeeva)
PRObrand video channel