Russians aspire to Turkish stars

Russian tourists began to spend more on holidays in the summer of 2022. Such conclusions were made by specialists of the online tour booking service Travelata.ru. Vacationers prefer expensive comfortable resorts and more often choose five-star accommodation.

The more expensive the flight, the more stars. Russians began to choose more expensive Turkish resorts and buy more tours in high-class hotels. According to a study by specialists from the Travelata.ru online tour booking service, travelers prefer five-star hotels. In second place in popularity are Russian resorts with a significant lag: if 52% of tourists went to Turkey, then 32% went to Russia. The average check for Turkish destinations is more than 150 thousand rubles, trips in Russia are three times cheaper.

Oleg Kozyrev, marketing director of the travelata.ru search and booking service:< /p>

“For the June holidays, the Russians rested in Turkey. More than half of the tourists who bought tours through the Travelata.ru online booking system chose this particular direction. In second place are Russian resorts – 32% of vacationers decided to stay inside the country. This is followed by Abkhazia, Egypt and the United Arab Emirates. Last year, Turkey was still closed at this time due to Covid 19 and therefore it is not on the list. At that time, 80% of trips were to Russia, they also went to Abkhazia, the United Arab Emirates, Cyprus and Egypt.

Among Russian resorts this year, Greater Sochi is expected to be the most popular, St. divided the Kaliningrad region and Krasnaya Polyana.

This year, 32% more tours were booked for the June holidays than for the same period in 2021. The average check for Turkish destinations is more than 150 thousand rubles, trips in Russia are three times cheaper. It is important to note that the preferences of our travelers have changed. If earlier Alanya was the leader for several seasons in a row, it accounted for about 30% of sales, now Kemer is ahead with the same share, last season its share was at the level of 20%, the resort ranked third in popularity after Alanya and Side. In addition, against the backdrop of a strong rise in prices for summer vacations in Turkey, more and more tourists wish to stay in five-star hotels.
The share of bookings in five-star hotels has increased from 56% to 74%.
given that a large share of the cost the tour falls on air tickets, this trend looks logical. After all, if you already give a solid amount for a flight, then to a hotel of a high category.”

  1. Top 5 popular destinations for the period from 06/10/22 to 06/13/22 (we take all sales for this period for 100% ) Also – the average bill, separately for each of these popular destinations.

< /tr>

< p> Turkey

52%

< /td>

151 176

Russia

32%< /p>

52 347

Abkhazia

< p> 6%

55 293

Egypt

5%

152 214

UAE

3%

151 105

    < li> Top 5 popular domestic destinations for the period from 06/10/22 to 06/13/22 (we take all sales for this period in the Russian Federation as 100%) Also – the average bill, separately for each of them.

Greater Sochi (coastal resorts)

68%

57214

Saint Petersburg

< p> 11%

42 480

Kaliningrad + region

5%

35,743

Red clearing

5%

48091

Kazan

3%

42689

  1. Top 5 popular domestic Russian destinations for the period from 06/10/21 to 06/13/21 (we take all sales for this period in Russia) Also – the average check, separately for each of them.

Greater Sochi

39%

55646

Anapa

17%

49957

Alushta

6%

50,951

Krasnaya Polyana

4%

37 105

Gelendzhik

3%

55 526

  1. The average check for Turkish resorts for the summer of 2021 is RUB 104,425
  1. Top 5 popular destinations for the period from 06/10/21 to 06/13/21 (we take all sales for this period as 100%) Also – the average check , separately for each of these popular destinations.

Russia

80%

49959

Abkhazia

5%

39 711

UAE

4%

116 675

Cyprus

< p> 3%

145 467

Egypt

3%

122,077

  1. Top 5 popular destinations for the period from 06/10/22 to 06/13/22 where tourists booked only accommodation + country average check

Russia

75%

24514

Turkey

< p> 18%

43,567

Abkhazia

6%

20,870

Belarus

1%

6 960

by Russian resorts

< p>

Greater Sochi (coastal resorts)

41%< /p>

31 252

Saint Petersburg

30%

18,793

Moscow

5%

85 75

Krasnaya Polyana

5%

22 217

Anapa

5%

48492

  1. For the summer of 2022, the distribution of destinations practically coincides with the June holidays, adding a slight decrease in trips to Egypt and the United Arab Emirates, where it will not be very comfortable to relax in the height of summer.

< /p>

< td style="width:95px;height:32px;">

3%

Turkey

52%

160 139

Russia

32%

63 163

Abkhazia

6%

68028

Egypt

5%

137 244

UAE

< p> 146 512

The average bill for the summer of 2022 is 124 thousand rubles RUB

  1. The booking depth for the summer period this year is 24 days. In the past it was – 20 days

Leave a Reply

Your email address will not be published.