The Ust-Kamchatsky District Administration, the Ministry of Tourism of the Kamchatka Territory and the Volcanoes of Kamchatka Park held participatory design sessions aimed at supporting tourism development ideas in Ust-Kamchatsk, Klyuchi and Kozyrevsk. In the course of communication with local residents, the organizers of the event identified more than 15 ideas for tourism projects and identified priority support tools.
This was the first time such an event was held. During the session, local activists, entrepreneurs and representatives of the administration outlined the current problems in the field of tourism and infrastructure and shared their ideas for the development of the territory. The most pressing issues were the lack of information about the potential of locations, qualified personnel and quality infrastructure.
Based on the identified problems and initiatives, the authorities have identified specific support measures that will be implemented this year. Among them, the formation of an action plan for the development of tourism, the creation of an all-season recreation area, the resumption of work of the municipal hotel, consulting support for obtaining grants and subsidies for the development of tourism products and infrastructure, subsidizing the training of guides, the presentation of investment projects of the Klyuchevskoy Natural Park, the promotion of tourism products at subordinate sites and resources.
“Tourism development programs are being developed on behalf of the governor, namely practice-oriented, and not just declarative. Tourism is such a sphere, the solution of which takes place jointly, at all levels of government. We fully support the initiatives of municipalities and entrepreneurs. It is gratifying that over a fairly long period of time, regions of the region are beginning to connect to the development of tourism, some are already participating in master planning, it also becomes important for them to understand where infrastructure is required, what tourist flows can be formed in the future. Of course, the Ust-Kamchatsky municipal district has a remarkable natural and historical potential, some of the objects are already world-famous, the rest need to be developed and promoted,” said Vladimir Rusanov, Minister of Tourism of the Kamchatka Territory.
“It is important for us that local residents are involved in the development of tourism. At the meetings, we heard a large number of ideas: organizing boat trips, a kiting school, watching seals, tours to the volcanic eruption. All this opens up great opportunities for the development of tourism infrastructure and products,” said the head of the Ust-Kamchatsky district Oleg Bondarenko.
According to Lyubov Timofeeva, Director of the Volcanoes of Kamchatka Nature Park, it is interaction with local residents that contributes to the formation of sustainable tourism: “This year we are developing a tourism development strategy for the Klyuchevskoy Nature Park. Its implementation is impossible without active work with local residents. We believe that they will become the main drivers of changes in the territory. At meetings in Ust-Kamchatsk, Klyuchi and Kozyrevsk, we met with activists and entrepreneurs, with whom we plan to further develop tourism infrastructure, services and tourism products.”
The session was moderated by Anna Bulochnikova, an invited expert, founder and managing director of Territory.RF. In her opinion, “one of the most effective principles for the development of territories is the ESG approach, which creates a sustainable system of environmental (E), social (S) and financial (G) effects. That is why it is so important to hold participatory design sessions, at which local residents, representatives of the district administration, the Ministry of Tourism and the Natural Park can not only talk about problems, but also agree on specific steps to solve them.”
In September 2022 Volcanoes of Kamchatka Nature Park will present an investment platform that will present opportunities for creating tourism infrastructure and providing services in the park. The past participatory design sessions will help shape the most popular formats for the involvement of local residents and the development of small and medium-sized businesses. In the future, this will not only solve the issue of creating accommodation facilities, food and services, but also reduce the problem of the outflow of residents from the villages to the capital of the region.