Generation Z travelers are more likely to visit familiar places than previous generations: two out of five — 40 percent — usually return to the same places when traveling. This is the highest rate of any other age group.
When choosing a vacation destination, Generation Zers are more likely to think first of all about impressions for subsequent content publications on social networks: four out of ten — 43 percent — stated that this is taken into account in their travel plans.
Generation Z intends to spend more on travel this year, and this sets them apart from tourists of other ages.
The two main categories in which Generation Z will spend more — clothing, including accessories (32%) and eating out (27%).
Another distinguishing feature of the younger generation — they give priority to travel in the structure of their expenses. Over a quarter of Gen Zers globally intend to spend more on travel in the next 12 months — 26 percent.
A fifth of the world's adult population — 21 percent — intends to spend more on tourism goods and services in the next 12 months compared to the previous year. Interestingly, Millennials are next in line at 26%, trailing only symbolically: 25% of them will increase their travel spending this year.